Sandra Holtzman

Sandra Holtzman is an award-winning copywriter/creative director, marketing strategist, and serial entrepreneur. She has started five companies, including Marketing Cures (marketingcures.com), a boutique marketing company which just celebrated its 25th anniversary. Her customer-focused marketing research strategies have helped companies, from start-ups to larger brand launches, improve their returns-on-investment from 60%-1,000%. Her passion is to help entrepreneurs launch and grow their businesses.

Sandra shares her marketing and entrepreneurial expertise as an adjunct professor in NYU’s Masters in Integrated Marketing program; Fast Trac (she is a certified Fast Trac facilitator) for the City of New York where she and Franne McNeal met and have been working together helping entrepreneurs for over a decade.

Sandra also facilitates Fast Trac for the Women’s Center for Entrepreneurship in NJ; FIT’s Setting a Course for Your Business, Licensing and Fashion Business Essentials; Luxury and Sustainability in Fashion Marketing. She has also taught Social Media Marketing, and Entrepreneurship at Baruch College, CUNY; and at Touro and LIM Colleges.

Sandra is an arbitrator and panel chair for the Financial Industries Regulatory Authority (FINRA), and on the Board of Directors of The Open Eye Theater, founded by Joseph Campbell and Jean Erdman. She was the Chair of the NY Chapter of the Licensing Executives Society for six years.

Lies Start-ups Tell Themselves to Avoid Marketing

Published by Select Books, helps start-ups understand 10 simple do’s and don’ts that are essential to making their start-up successful.

Trademarks and ‘Immoral or Scandalous Marks’ from A Business, Legal and Marketing Perspective 
NY Law Journal, provides attorneys with marketing and strategies for dealing with growing businesses with names that appeal to niche markets.

The Latest Fashion in Fashion Patents
NY Law Journal, provides attorneys with strategies to help their fashion clients protect their intellectual property

A Tale of How Successfully Raising Capital Leads to Bankruptcy
NY Law Journal, provides a case history about how to avoid costly mistakes when raising capital.